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Fish Stix
This project came about serendipitously: the name, from a mispronunciation of "Stitch Fix" during a kids' video shoot, and the word mark, from my daughter's curiosity of my work. Together, they represent the branding for Stitch Fix Kids' exclusive sleepwear line.
Enveloped in a starry landscape, the hang tag features deep blue water tones, along with custom handwriting and a dual-meaning emblem.
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